Service Operations Management2014 Essay Example | Topics and Well Written Essays - 2000 words

Service Operations Management2014 - Essay ExampleTo this end, the paper will ask use of developmental strategies espoused by Cooper and Kleinschmidt (2011) as being integral to launching a crossing or a stock unit in any trade. These concepts include defining the object market, identifying the needs, resource and wants of the hardial customer, as well as defining the intersection and/or business concept, its specifications and requirements, in an decent and satisfactory manner.In order to be able to maximize sales, it is important that we understand the nature of the target customer, more so their preference and desires. Through this, the business is able to establish the existence of a potent customer base as well as learn how to render the service or product in the best way that meets the needs of the customers. In addition, the business is able to develop appropriate selling strategies capable of reaching the customer base as well as ways of improving the actors line of the marketing strategies (Neelankavil and Rai, 2014). Availing information on the service package on the other hand enables the business to squ atomic number 18 off the different services bundles ranging from supporting facility to facilitating full(a)s, explicit to implicit services, and their impacts on the wellbeing of the business.For years, the target market for fast food businesses has been the young generation. This is so because the young people have an insatiable appetite for good food available on the go. This group also forms the largest of our target market for this business, and in addition to which we are introducing other food that appeal to the elderly as well. This diversification is aimed at reaching out to a larger market segment in order to guarantee quantifiable sales at the onset of the business, and to lay ground for our brand identification as an all-inclusive one. Shenkar, Luo and Chi (2014) advance that focusing on a younger market segment is important t o the success of a business as it allows the business to